Demonstration at the Nike Vault Recap

Led by a Nike Ekin (fancy name for brand ambassador/product manager), the group was shown just how Nike+ works. An evolution of what began in the company's running shoes, they wanted to take the concepts and goals that people set for themselves while training and nike air max playing basketball turn it into a giant competition against the world. Each Nike+ shoe in the Sport Pack, whether it be Nike LunarTR1+ or the Nike Lunar Hyperdunk+, include pressure sensors and accelerometers that are able to detect the actions of the user, which translates into several different metrics, such as speed, vertical and Nike Fuel.

With the accompanying iOS (no Android) apps, people are able to get immediate feedback on their actions once the shoes are synced up. The training app includes several different video packages, which are regimens that their signature athletes use when they work out. Through the Nike+ sensors, the shoe free run canada and the app work in conjunction to see if the user is performing the workout correctly and efficiently. While the Nike+ Basketball app includes a workout mode where the user leaves the phone and it tracks their performance, it also comes with a showcase mode where the user is able to upload a 30 second video featuring their best moves and dunks complete with stats. Nike Basketball athletes like Nick Young and Paul George have shown what the app is capable of recently.

When a user is done for the day, these statistics are then tied to the user's Nike+ account, which they show off to their friends or fellow competitors across the world. For purposes of our demonstration, Nike laced us up with the shoes and had us performing several drills in front of a television screen not unlike a video game. Tests included a LeBron James vertical challenge where we had pull of our best vertical (2nd place), a Manny Pacquiao jump rope exercise sans the jump rope (tied for 1st) and an Allyson Felix Fire Run where we had to pull off a set number of steps in the fastest time possible (no comment).

As a training tool, Nike+ in particular the Fuel Band has done a great job of integrating even everyday movements and routines and giving them value. Nike+ Training and Nike+ Basketball is designed for those looking for a little more motivation numbers are a great push if the user is always aware of it to their workout and for those who are eager to show up their friends. Now whether that is worth the roughly $100 premium (you can purchase the Hyperdunk and LunarTR1 sans the Nike+ accessories) is entirely up to the user, but if they will be getting a stylish experience that is unlike anything in the market today.

The Nike+ Sport Packs is available now at select retailers and at Nike's online store. The Nike LunarTR1+ Sport Pack is $235, while the Nike Lunar Hyperdunk+ Sport Pack is sold for $250.

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